DELIVERABLES

Industrial Design, Hardware, Survival

Create a product for survival and/or emergency situation that aligns with UST’s design language and mission.

BRANDING FOR UST.

Since 1936, UST has been creating survival, camping, and outdoor equipment based in Columbia, Missouri.

Their brand identity has been emphasized through bright colors: orange, light blue, and green which is well-equipped for survival and emergency situations, approaching a more friendly aesthetic to appeal to a larger audience of campers and hikers.

One of the things to consider when camping or hiking is how much stuff you need to bring with you.

Water and light are a few of the essential things on the checklist when embarking on a wildlife journey

Risks of hiking and camping at night such as: getting stranded in an unfamiliar area due to unexpected scenarios that require temporary shelter-in-place.